The 'Costco Guys' Cameo Guide: How to Capture the 'Boom!' Energy Without the Wait
AJ and Big Justice have taken the internet by storm with their infectious, high-energy food reviews. If you are looking to capture that iconic 'Boom!' energy for a personalized video, here is how to bypass traditional booking bottlenecks and generate high-octane viral hype on demand.
The internet moves at a breakneck pace, and right now, nothing matches the pure, unadulterated enthusiasm of AJ and Big Justice. Known collectively as the "Costco Guys," this father-son duo has captured the hearts of millions by rating food court items, trying giant cookies, and delivering their signature catchphrase with unmatched physical hype: "BOOM!"
If you are looking to bottle that high-octane energy for a friend's birthday, a custom roast, or a viral marketing campaign, your first instinct might be to search traditional celebrity shoutout platforms. However, waiting days for a brief, hit-or-miss video clip often misses the fast-moving window of internet culture. Here is how you can bypass legacy booking bottlenecks and use modern creator tools to capture that iconic, high-energy enthusiasm on demand.
The Hunt for the 'Double Chunk Chocolate Cookie' Shoutout
The meteoric rise of AJ and Big Justice is a masterclass in modern viral authenticity. What started as simple, enthusiastic trips to their local wholesale club transformed into a cultural phenomenon. Their signature ratings, physical chest bumps, and sheer joy over a double chunk chocolate cookie became shorthand for positive, unrefined internet energy. To understand why this specific dynamic works so well, you can explore the mechanics behind the 'Costco Guys' phenomenon and why we're obsessed with Big Justice and their wholesome, high-energy content.
Because of this massive reach, fans and brands alike are desperate to secure personalized shoutouts from the duo. Standard, dry corporate promos and polite birthday wishes are no longer enough to grab attention on busy social feeds. Today, creators and gift-givers want raw, unfiltered hype. They want someone to look directly into the camera and declare their product, their friend, or their upcoming event a certified "10 out of 10." But trying to secure this specific style of high-energy delivery through traditional means quickly reveals the friction points of the legacy creator economy.
The Reality of Booking Viral Creators on Legacy Platforms
When a creator goes viral, legacy booking platforms like Cameo are usually the first destination for eager fans. However, the traditional celebrity shoutout model comes with several systemic limitations that can stall your creative momentum:

- The Pricing Paradox: Sudden virality causes demand to skyrocket overnight. Creators naturally raise their prices to manage the influx of requests, often pricing out everyday fans, meme-makers, and small businesses who just want a quick, fun clip.
- The Turnaround Trap: Legacy platforms typically give creators up to seven days to fulfill a video request. If you are trying to hop on a trending audio format or need a last-minute birthday gift by tonight, a week-long wait means you have already missed your window.
- Strict Creative Restrictions: Traditional bookings rely on the creator's willingness and availability to read your script. If your request contains highly specific inside jokes, absurd humor, or promotional language for a niche product, it may be rejected outright or delivered with a noticeable lack of enthusiasm.
The Spectrum of Hype: From Regency Charm to Octagon Roars
Every corner of the internet requires a different flavor of energy. Depending on the project you are building, the "Boom!" of the Costco Guys might be exactly what you need—or you might require a completely different vocal profile. Understanding how to match the right voice to the right creative project is essential for modern content creation.
For instance, if your project demands sophisticated, theatrical elegance, you might look to channel a Jonathan Bailey cameo alternative to capture that signature Regency charm. Conversely, if you need earth-shaking, professional arena announcements to introduce a product launch or a major milestone, you would want to look at the Bruce Buffer Cameo playbook to replicate the ultimate Voice of the Octagon hype. Even nostalgic, chaotic humor has its place; just as creators tap into millennial memories via the Amanda Bynes cameo conundrum, choosing the right cultural archetype is about matching the exact emotional frequency of your target audience.
The Bottleneck of Sudden Internet Fame
Beyond the pricing and timing limitations of legacy platforms, there is a human element to consider. AJ and Big Justice are a real family balancing school, work, youth sports, and the sudden, overwhelming demands of global internet fame. They simply do not have the physical hours in the day to record hundreds of individual, high-energy shoutouts without facing severe creator burnout.
This physical bottleneck is a primary reason why the creator economy is shifting. Relying solely on a creator's physical availability to record one-way video clips is an outdated model. When analyzing the new rules of the celebrity cameo in the creator era, it is clear that fans and marketers need more scalable, instant, and interactive ways to connect with their favorite cultural archetypes. The future belongs to tools that give users complete creative control, allowing them to generate the exact style of content they need, right when they need it.
How to Channel the Costco Guys Hype in Your Own Content
If you want to capture that signature wholesale-club enthusiasm without waiting on a busy creator's schedule, you need a faster, more flexible alternative. While Fanfun does not offer exact clones of real people, the platform's advanced AI tools allow you to generate high-energy, custom video and voice content inspired by your favorite internet personalities instantly.
Whether you are crafting a custom birthday roast, a hype video for a fantasy football league, or a promotional hook for your business, understanding how to translate viral energy into actionable marketing is key. By studying how 'Costco Guys' energy has set a new standard for creative content, you can use Fanfun's growing roster of licensed and original AI personas to deliver instant, enthusiastic messages that grab attention on TikTok, Instagram Reels, and YouTube Shorts.
Legacy Booking vs. Fanfun Instant Generation
| Feature | Legacy Booking Platforms | Fanfun AI Platform |
|---|---|---|
| Delivery Speed | Up to 7 days (or expired requests) | Instant (results in minutes) |
| Cost | High premium pricing ($100 - $300+) | Affordable and scalable |
| Creative Control | Limited by creator approval & guidelines | Unlimited custom scripting and roasts |
| Interaction Type | One-way passive video clip | Two-way interactive chat, voice, & video |
The Anatomy of a Viral 'Boom!' Video: A Creator's Framework
To successfully replicate the viral magic of AJ and Big Justice in your own content using Fanfun, you must understand the structural formula that makes their videos so incredibly catchy. Use this simple three-step scripting framework to write high-energy prompts and scripts that deliver maximum impact:

1. The Physical Hook
Start with immediate, high-volume physical energy. Traditional videos often open with a slow, polite wave and a quiet "Hey guys." To capture the Costco Guys aesthetic, your script should start with an explosive, wide-eyed greeting. Use capital letters, exclamation points, and physical cues in your prompt to signal to the AI persona that this message needs to start at an eleven out of ten.
2. The Numerical Rating Scale
The core mechanic of their viral content is the rating system. Whatever the subject of your video is—whether it is your friend turning 30, a local pizza place, or a new software update—it must be rated on an enthusiastic, highly specific scale. Don't just say something is "good." Call it a "certified ten out of ten" or declare that it "brings the absolute hype." This structured rating gives the video a sense of progression and anticipation.
3. The Signature Finish
Every legendary internet catchphrase serves as a satisfying payoff for the viewer. Wrap up your video with a loud, punchy, and physical signature finish. Prompt your chosen Fanfun AI persona to deliver a final, resounding "BOOM!" or a high-energy sign-off that leaves the audience feeling energized, amused, and ready to share the clip with their own friends.
Put It Into Action: High-Energy Script Templates
To help you get started immediately, here are three ready-to-use script templates designed to capture that iconic, high-octane wholesale-club energy. Simply copy these into Fanfun's AI generation tools, swap out the bracketed details, and watch your custom creation come to life.
Template A: The Birthday Hype Machine
"We are here today for one reason and one reason only—to celebrate [Name]'s birthday! We looked at the stats, we checked the vibes, and let me tell you, [Name] turning [Age] is a certified... TEN OUT OF TEN! We're talking maximum energy, zero slowdown, and absolute legendary status. Have an incredible day, eat some giant cookies, and... BOOM!"
Template B: The Friendly Roast
"Alright, we need to talk about [Name]'s fantasy football draft. We looked at the roster, we analyzed the picks, and honestly? It's looking a little dry. We wanted a double chunk chocolate cookie of a lineup, but you gave us a plain bran muffin! We rate this draft a three out of ten! Time to step up the game, bring the real energy, and... BOOM!"
Template C: The Product Promo Hook
"Stop scrolling! We just tried the brand new [Product/Service] and we are absolutely blown away! If you want something that delivers maximum results with zero hassle, this is it. We are giving it our highest rating ever—a certified, double-chunk, gold-standard TEN OUT OF TEN! Go check it out right now and... BOOM!"
Are the Costco Guys on Cameo?
AJ and Big Justice (the "Costco Guys") have occasionally appeared on traditional shoutout platforms, but their availability is highly limited due to their busy schedules, school, and sudden viral fame. When available, their booking fees reflect their massive popularity, and requests can take up to a week to fulfill.
How much does a personalized video from AJ and Big Justice cost?
On legacy platforms, booking fees for red-hot viral stars like the Costco Guys can range from $100 to over $300 per video, depending on demand. These prices can fluctuate wildly based on their current viral status and physical availability.
How can I get an instant 'Boom' birthday video for a friend?
Instead of waiting days for a traditional creator booking, you can use Fanfun's AI-powered video and voice generation tools. By choosing a high-energy AI persona and using our viral scripting framework, you can generate a custom, high-octane birthday shoutout featuring signature "Boom!" energy in just a few minutes.
What is the fastest alternative to Cameo for viral creator shoutouts?
Fanfun is the ultimate, instant alternative to Cameo. While traditional platforms require you to wait days for a creator to manually record a video, Fanfun allows you to generate personalized videos, custom voiceovers, and interactive chats instantly, affordably, and with complete creative control over your script.